Capitalist realism is a term that is, in many ways, directed towards the generation of (then) young people brought up after the fall of the Berlin Wall. For these people, Fisher contends, the idea of precorporation fits their experience: ‘What we are dealing with now is not the incorporation of materials that previously seemed to possess subversive potentials, but instead… the pre-emptive formatting and shaping of desires, aspirations and hopes by capitalist culture.’ (P. 9.) Even cultural rebellion seems anticipated, pre-emptively emptied of truly subversive potential.
Cultural Marxism; Culture; Engineering; Social engineering; Propaganda; Public Relations; Totalitarianism